Why In-House Training Matters

Outsourcing your Google Ads management can deliver results—but nothing beats the agility and alignment of having a fully trained in-house team:

Deep Brand Understanding
Your team knows your products, services, and customers inside out—no one else can match that.
Faster Turnarounds
No need to wait on external agencies; your experts can launch, tweak, and optimize campaigns on the spot.
Cost Control
Reduce ongoing agency fees by developing internal expertise—training is an investment that pays dividends.
Continuous Learning Culture
Foster professional growth and keep your staff engaged with hands-on skill development.

Who Should Attend?

Our program is ideal for:

Marketing Managers
Looking to take full control of PPC strategy and budgets.
Digital Specialists
Eager to deepen their Google Ads expertise and earn certifications.
Small Business Owners
Who want the know-how to manage campaigns themselves.
In-House Teams
Seeking to standardize best practices and drive uniform results across departments.

Benefit	Description
Customized Curriculum	Tailored modules based on your industry, budget, and campaign goals.
Hands-On Workshops	Live account audits, real-time optimizations, and group exercises.
Local Market Insights	Los Angeles–specific keyword trends, competitor landscapes, and consumer behavior.
Certification Support	Guidance for Google Ads Specialist Exams and badge preparation.
Ongoing Coaching	Post-training office hours for Q&A and advanced troubleshooting.

Account Structure & Strategy
- Building scalable campaigns and ad groups
- Mapping keywords to customer journeys
Advanced Bidding & Budgeting
- Manual vs. automated bid strategies
- Seasonal adjustments and “daypart” bid modifiers
Compelling Ad Copy & Extensions
- Crafting headlines that convert
- Leveraging sitelinks, callouts, and structured snippets
Audience Targeting & Remarketing
- Setting up RLSA (Remarketing Lists for Search Ads)
- Using in-market, affinity, and custom intent audiences
Landing Page Best Practices
- Optimizing experience to boost Quality Score
- A/B testing headlines, forms, and CTAs
Conversion Tracking & Analytics
- Installing tags, importing goals, and measuring ROI
- Analyzing reports to uncover growth opportunities

Needs Assessment Call
We review your current account, goals, and team skill levels.
Curriculum Design
Custom lesson plans and exercises built around your business objectives.
On-Site or Virtual Workshops
Interactive sessions over 2–3 full days (or modular half-day format).
Live Campaign Audits
Real-world optimization exercises on your actual Google Ads account.
Certification Prep & Mock Exams
Practice tests and study roadmaps to help your team earn Google Ads badges.
Post-Training Support
Two weeks of follow-up calls and email support to reinforce learning.

Local Expertise
Deep understanding of LA-specific market dynamics—from Hollywood to Silicon Beach.
Proven Track Record
Over 100 businesses trained, with average conversion rate improvements of +35%.
Flexible Delivery
In-person training across all Greater LA neighborhoods or fully remote sessions.
Dedicated Trainers
Certified Google Ads professionals with hands-on agency experience.

Package	Duration	Includes	Investment
Starter	2 half-days	Core modules, live workshops, post-training Q&A	$3,500
Professional	3 full days	All modules, account audits, certification prep	$6,800
Enterprise	Customized	On-site support, ongoing coaching (1 month)	Contact for quote

Travel and accommodation fees may apply for in-person sessions outside central Los Angeles.

Empower your staff with the skills to manage high-performance Google Ads campaigns—right here in Los Angeles.

Think Media PPC – Building Internal Expertise for Sustainable Growth.