Google Ads Manager Accounts—formerly known as My Client Center (MCC) accounts—are designed for advertisers or agencies managing multiple Google Ads accounts. But what if you need more than one Manager Account? Whether you’re running multiple businesses, managing different client groups, or need account separation for organizational reasons, this is a common scenario.
The good news is: yes, you can have more than one Google Ads Manager Account. However, Google has specific guidelines to prevent misuse or policy violations. In this post, we’ll explain how to properly set up and manage multiple MCCs while staying compliant with Google Ads policies.
Understanding Google Ads Manager Accounts
A Google Ads Manager Account (MCC) is a master account that lets users manage multiple individual Google Ads accounts from a single login. It’s primarily used by marketing agencies, large advertisers, or enterprises that oversee multiple campaigns for different clients, brands, or business units.
Unlike a standard Google Ads account, a Manager Account doesn’t run ads directly. Instead, it links to individual child accounts or other manager accounts, allowing centralized access and control. Users can create new Google Ads accounts under the MCC, link existing ones, manage billing, and generate reports—all in one place.
A single MCC can support hundreds of linked accounts, making it a scalable solution for complex advertising needs. However, some businesses still find it necessary to operate more than one MCC for organizational, strategic, or operational reasons, which leads to the core question of this article.
Google’s Policy on Multiple Manager Accounts
Google does allow the creation of multiple Manager Accounts, but it enforces strict policies to prevent abuse. The key concern for Google is avoiding behavior that manipulates the ad system, circumvents account suspension, or creates artificial advantages in the ad auction.
Here are the essential guidelines:
- Ownership and Purpose Must Be Clear: Each MCC should serve a distinct, legitimate business or organizational purpose. Creating multiple MCCs to bypass account limits or suspension is a violation.
- No Circumvention of Policy Enforcement: If a Google Ads account is suspended, creating a new MCC and re-running the same ads through it can lead to a ban on all associated accounts, including the new MCC.
- Accurate and Transparent Information: All accounts must have truthful business information, valid billing details, and comply with Google’s identity verification requirements where applicable.
- Avoid Duplicate Campaigns: Running identical or overlapping campaigns across multiple MCCs, especially targeting the same audience or keywords, may be flagged for policy violations or system manipulation.
In short, while Google technically allows multiple Manager Accounts, each must be used with integrity and within policy boundaries. Abuse can result in suspensions not just for the account, but potentially across all linked accounts under your organization.
How to Create and Manage Multiple Manager Accounts
If you have a legitimate need for more than one Google Ads Manager Account, setting them up properly is essential to stay compliant and organized. Here’s how to do it:
- Use Separate Google Accounts
Each Manager Account must be created under a unique Google account (email). You cannot use the same Google email address to create or own multiple MCCs. Use distinct email addresses—ideally tied to separate business entities or teams. - Sign Up for a New Manager Account
Visit the Google Ads Manager Account signup page and select “Create a manager account.” Follow the steps to set it up with the new email address and business information. - Structure Accounts Logically
If you manage multiple businesses, clients, or regions, it’s best to keep each MCC focused on a specific scope. For example, one MCC for international clients and another for domestic ones. Avoid overlapping campaigns across different MCCs. - Set Up Access and Permissions
Within each MCC, you can grant access to other users. This lets your team manage multiple MCCs without switching accounts. Use admin permissions carefully to maintain control and prevent errors. - Link Existing Accounts or Create New Ones
Once your MCC is set up, you can link existing Google Ads accounts or create new child accounts. Use the “Link existing account” option and enter the 10-digit customer ID of the account you want to manage. - Maintain Proper Billing Profiles
Google allows different billing setups for each MCC. You can use consolidated billing for linked accounts, but it must be transparent and aligned with your business structure.
By keeping your accounts well-structured, non-overlapping, and aligned with your business logic, you ensure compliance and streamline account management across multiple MCCs.
Best Practices for Operating Multiple MCCs
Once you have more than one Google Ads Manager Account, maintaining clear separation and compliance is critical. Here are the best practices to follow:
- Keep Clear Account Separation
Avoid overlapping ad campaigns, targeting the same audiences, or using similar creatives across MCCs. Each MCC should serve a unique purpose—whether by client type, region, or business function. - Use Distinct Business Information
Ensure each MCC uses accurate and unique business details, including billing profiles, company names, and domain emails. This avoids confusion and reduces the risk of policy flags. - Control Access Carefully
Assign roles based on responsibility. Avoid sharing super admin access unnecessarily across MCCs. Use multi-factor authentication for all Google accounts tied to manager accounts to increase security. - Stay Updated on Google Ads Policies
Google periodically updates its ad policies and enforcement mechanisms. Stay informed to ensure your MCC setup remains compliant, especially if you manage regulated industries or sensitive content. - Monitor Account Performance Separately
Use the reporting tools inside each MCC to monitor campaigns, budgets, and performance metrics. Keep reports segmented to avoid misinterpreting data between separate accounts. - Avoid Circumvention Tactics
Never use a new MCC to bypass disapproved ads, suspended accounts, or to game the ad auction. Doing so can lead to permanent bans on all associated accounts.
Following these best practices helps ensure long-term account health, client trust, and smooth operations across all your MCCs.
Conclusion
Having more than one Google Ads Manager Account is allowed by Google—as long as each account is used responsibly and for a valid business reason. Whether you manage multiple brands, serve distinct client groups, or need to organize campaigns under separate teams, multiple MCCs can offer flexibility and control.
However, this setup must be approached carefully. Google’s policies are strict when it comes to misuse, duplicate campaigns, or attempts to bypass enforcement. To stay compliant, each Manager Account should operate transparently, with distinct ownership, billing, and structure.
If you follow the right procedures and best practices, managing more than one MCC can help you scale your advertising operations efficiently while avoiding policy pitfalls.